Marketeer | Maria João Bahia signs jewelry for SL Benfica

A necklace, a thread, two religious objects, a ring, a trophy, a key ring and a set of buttons for blazers are the pieces that make up the “Alma Benfica” collection. Signed by Maria João Bahia, this jewelry collection is dedicated to the SL Benfica Tetra Championship.

“Alma Benfica” presents pieces of luxury design with elements that fans will easily associate with the club. The eagle serves as the basis for the entire collection, having been used the same one that was created in 1904, the year of the foundation of SL Benfica.

The collection can be purchased at the Luz Stadium store, at the Maria João Bahia boutique / atelier, at Avenida da Liberdade in Lisbon, and at the “Alma Benfica” website.

The jeweler responsible for designing the eight pieces considers SL Benfica to be “one of the largest Portuguese institutions, known and adored worldwide by millions of people”. For this reason, she enthusiastically embraced the challenge of creating a commemorative collection of one of the club’s greatest achievements.

Source: Marketeer (August, 2017)

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