SUMMERTIME by Maria João Bahia
The campaign Summertime by Maria João Bahia wishes to transmit the characteristics present in the DNA of the brand: Sophistication, Modernity, and Art.
As the pieces are unique and exclusive, behavior and emotion are part of this campaign that reiterates the creative and artistic process of the designer Maria João Bahia
LIGHT and its behavior in different situations was the main subject which divides the experience into two moments: Light Refraction and Reflection.
The idea, associated with the astonishing MAATas the background and the colors, forms, and textures of the jewels came out as a solar, modern and truly conceptual summer campaign for the brand.